It is so much fun to think about where search engine optimization has come from. Just a year or two ago, individuals were buying links at incredibly large volumes and boosting up in the rankings artificially. Anyone with a thick wallet and some motivation and seo melbourne access to resources could buy their way to the top. In response, Google created panda. It was essentially a huge algorithmic update and destroyed the entire buying outbound links industry.
Everyone who bought links in large quantities typically had to start from scratch. This left everything in a weird transition where some small and legitimate entities were ranking in the top for all sorts of keywords they did not expect to. It was an exciting time, but big brands have developed their strategy again.
The Place for Inbound Links in 2015
So this changed a lot of how inbound links were seen with seo sydney. Because of Google’s overall discouragement of buying links and filling up a lot of them senselessly, marketers moved away from it. It was also reported that link building was less of a factor than it was before, which makes sense. Google wants to focus on insular quality content- not content that is dependent on networking and branding to become relevant.
But is this really the case? Is there still a presence there for real quality inbound links from seo services brisbane? The seo brisbane efforts have determined what works and what does not in link building. This idea that link building is generally unproductive is illogical. Companies may hope that their competitors think this and stick to it. Link building has shifted away from a quantity over quality approach. Link building is still essential in the idea of referring.
Referral Traffic
Someone may come to a blog because they saw it was recommended on another blog. This is great in increasing traffic and obtaining exposure. It may be less relevant in search engine optimization, but does that really matter? Is it not still important to garner referral traffic through network building and affiliating?
It is an exciting industry right now because people are asking these big picture questions about what their brand means and how they want to develop an online presence with www.quickstartseo.com. Imagine for a moment if Google was not around. It would be essential (and perhaps the only way) to reach an audience. This is still important even if Google is in place, because people need to find something through alternative means- clicking it from another site.
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